Laurèl
Laurèl is a German premium womenswear label from the Munich area. It designs feminine, upmarket collections, including the Laurèl Jeans line, for international retail customers.
| Headquarters | Aschheim near Munich, Germany |
|---|---|
| Segment | Premium womenswear |
| Lines | Laurèl, Laurèl Jeans |
| Trademark owner | East Light International Investment Ltd. |
| Website | laurel.de |
What is Laurèl?
Laurèl is a premium womenswear brand associated with Munich, with its headquarters and showroom in Aschheim on the edge of the city. It describes itself as a feminine and luxurious fashion label with an international customer base.
Products and positioning
The brand presents two collections: the main Laurèl womenswear line and Laurèl Jeans, a denim focused range. Collections sit in the premium segment and are aimed at women looking for polished, feminine pieces.
History
Laurèl was long operated by Laurèl GmbH, part of Munich Brand AG. Following restructuring, the worldwide trademark and associated rights were acquired by Hong Kong based East Light International Investment Ltd., which has continued to develop the brand.
Distribution
The Aschheim showroom serves as an order location for national and international retail customers, reflecting a business built largely on wholesale. The brand also operates an online shop.
Why it matters
Laurèl shows how an established German premium label can change ownership and carry its name into a new phase, with Munich remaining an important order hub for buyers.
Frequently asked questions
Where is Laurèl from?
Laurèl is a German premium womenswear brand based in Aschheim near Munich.
Who owns Laurèl?
The worldwide Laurèl trademark rights were acquired by Hong Kong based East Light International Investment Ltd.