Elias Rumelis
Elias Rumelis is a German womenswear label named after its designer. It is sold through wholesale and has a younger second label, Eli by Elias Rumelis.
| Country | Germany |
|---|---|
| Designer | Elias Rumelis |
| Labels | Elias Rumelis and Eli by Elias Rumelis |
| Product focus | Womenswear, including denim |
| Main channel | Wholesale |
| Website | elias-rumelis.com |
What is Elias Rumelis?
Elias Rumelis is a German womenswear brand built around the designer of the same name. He showed his collection at Mercedes-Benz Fashion Week Berlin in January 2021, and the company now runs two labels: Elias Rumelis and Eli by Elias Rumelis.
Products and positioning
The main line is known for comfortable, sporty cuts, with a more tailored direction in newer seasons, and includes a large denim programme of continuing styles. Eli by Elias Rumelis is a newer and younger label. Its collection mixes floral embroidery with graphic prints, and oversized shapes with body-conscious silhouettes. The trade magazine TextilWirtschaft places Eli in the upper price segment.
Distribution
The brand works through wholesale, in direct contact with retail partners and supported by social media. It presents its collections at trade fairs such as Premium and is working on expanding its business in Europe.
Why it matters
Elias Rumelis is an example of a designer-led German label that combines a wholesale-driven business with a younger second line to reach a wider range of customers.
Frequently asked questions
Where is Elias Rumelis from?
Elias Rumelis is a German womenswear label that showed at Mercedes-Benz Fashion Week Berlin in 2021.
What is Eli by Elias Rumelis?
Eli by Elias Rumelis is the younger second label of the company, mixing floral embroidery with graphic prints.