Oui
Oui is a Munich womenswear brand and third generation family business, known especially for knitwear and casual styles. Its roots go back to the children's label LaGotte founded by Paula and Mendel Gottesdiener in the early 1950s, and it has traded as Oui since 1972.
| Name since | 1972 |
|---|---|
| Origins | Early 1950s, LaGotte |
| HQ | Munich, Germany |
| Management | Daniel Gottesdiener, since 1998 |
| Points of sale | Over 1,000 in Germany, about 1,500 abroad |
| Website | oui.com |
What is Oui?
Oui is a women's fashion company headquartered in the north of Munich. It has been run since 1998 by Daniel Gottesdiener, the third generation of the founding family.
History
The company's story began in the early 1950s during Munich's post war economic boom, when Paula and Mendel Gottesdiener started the children's clothing label LaGotte. Their son Nathan moved the business into womenswear under the name Miss Lagotte, and in 1972 the company became Oui, later adopting the slogan The young fad from Munich.
Products and positioning
Oui is particularly associated with knitwear such as pullovers and cardigans, together with casual styles. The full range covers jackets, trousers, denim, dresses, shirts, tops, blouses, skirts and accessories.
Distribution
The brand reaches customers through more than 1,000 points of sale in Germany and around 1,500 abroad, supported by its own online shop.
Why it matters
Oui is a typical example of the German family owned womenswear houses whose strength lies in a broad wholesale network across specialist retailers and department stores.
Frequently asked questions
Where is Oui from?
Oui is a womenswear brand from Munich, Germany.
Who founded Oui?
The business was founded by Paula and Mendel Gottesdiener in the early 1950s as LaGotte, and has been called Oui since 1972.