14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

ROSNER

Germany

ROSNER is a German premium womenswear label specialising in trousers. It designs fashion trousers and jeans for women in a range of fits, including wide-leg, barrel and cigarette cuts.

Facts
OriginGermany
SpecialismWomen's trousers and jeans
Ownership changeTaken over by Wolff & Olsen in 2010
Websiterosner.de
Segment
Premium
Categories
WomenswearDenim
Sales channels
E-commerceWholesale

What is ROSNER?

ROSNER is a German fashion label that specialises in women's trousers. Presented today as ROSNER Studio, it describes itself as a premium fashion trouser brand drawing on decades of expertise in fit and cut.

History

The company was historically based in Ingolstadt and was known in the German trade as a trouser specialist within women's outerwear. In January 2010 the Hamburg fashion and retail group Wolff & Olsen took over the business, which it ran as a sister company to its own Olsen brand.

Products and positioning

The range is built entirely around legwear. Collections are organised into trend stories alongside core fits:

  • Fashion trousers in wide-leg, barrel and cigarette cuts
  • Jeans
  • Seasonal themes such as British Coolness and Soft Structure

Distribution

ROSNER runs its own online shop serving Germany, Austria, Belgium and the Netherlands, with self-pickup offered as a delivery option.

Why it matters

ROSNER is one of several German labels that focus on a single product category, trousers, and compete on fit expertise rather than full-look collections, a model that suits the specialist retail structure of the German-speaking market.

Frequently asked questions

What does ROSNER sell?

ROSNER designs premium women's trousers and jeans in fits such as wide-leg, barrel and cigarette.

Where is ROSNER from?

ROSNER is a German trouser label, historically based in Ingolstadt.

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