Fil Noir
Fil Noir is a German casual wear brand known for men's shirts and women's blouses. It positions itself under the slogan "The finest in casual".
| Country | Germany |
|---|---|
| Category | Shirts and casualwear |
| Slogan | The finest in casual |
| Signature detail | Hidden Button Down collar |
| Offer | Menswear and womenswear |
| Website | fil-noir.com |
What is Fil Noir?
Fil Noir is a casual wear brand from Germany whose core products are men's shirts and women's blouses. It describes its proposition with the slogan "The finest in casual".
Products and positioning
Shirts carry the brand's identity. They are built around a Hidden Button Down collar and combine selected fabrics, distinctive patterns and embroidered details. Around the shirts the range has widened into:
- men's T-shirts, overshirts, knitwear and sweatshirts
- women's T-shirts, blazers, dresses and trousers
The brand also gives space to sustainability on its website, with a dedicated section for the topic.
Distribution
Fil Noir sells through its own online shop and through partner retailers, and the website offers a store finder to locate them.
Why it matters
Fil Noir shows how a shirt specialist can broaden into a full casual wardrobe for both men and women while keeping one recognisable detail, the hidden button down collar, as its signature.
Frequently asked questions
Where is Fil Noir from?
Fil Noir is a German casual wear brand.
What does Fil Noir sell?
It sells men's casual shirts and women's blouses, plus T-shirts, knitwear, blazers, dresses and trousers.