9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

ARYS

Germany

ARYS is a Berlin urban fashion label founded in 2014. It began with multifunctional tracksuits and now offers premium collections combining minimalist design with functional materials.

Facts
Founded2014
BasedBerlin, Germany
StyleUrban, functional fashion
ProductionPortugal, Lithuania, China
Trade fairPitti Uomo exhibitor
Segment
Premium
Categories
MenswearWomenswear
Sales channels
E-commerceWholesale

What is ARYS?

ARYS is an urban fashion label based in Berlin, Germany, founded in 2014. On its exhibitor profile at the Pitti Uomo trade fair, the brand says it was started by newcomers to the industry. Individual founders are not named there.

Products and positioning

The label began with multifunctional tracksuits and now offers premium collections that combine minimalist design, functional materials and sophisticated features. Its summary is Fashion meets Function, and it describes its clothing as exceptional clothing without compromise.

Production and values

ARYS positions itself as a response to the wasteful fashion industry and stresses a high-quality, fair and sustainable supply chain. According to the brand:

  • producers are located in Portugal, Lithuania and China
  • these producers offer fair salaries and above-average working conditions

Distribution

Its presence as an exhibitor at Pitti Uomo shows a trade-fair route to retailers, alongside direct online sales.

The label's own materials describe its clothing as functional and minimalist, with a focus on features that suit everyday urban use rather than seasonal trends.

Frequently asked questions

Where is ARYS from?

ARYS is a German urban fashion label based in Berlin.

What does ARYS make?

ARYS began with multifunctional tracksuits and now makes premium clothing that combines minimalist design with functional materials.

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