Jacques Britt
Seidensticker · Germany
Jacques Britt is a premium German shirt brand belonging to the Bielefeld based Seidensticker group. It makes men's shirts and nightwear as well as women's blouses.
| Parent group | Seidensticker |
|---|---|
| Group base | Bielefeld, Germany |
| Core product | Premium shirts |
| Also makes | Women's blouses, men's nightwear |
| Website | jacquesbritt.com |
What is Jacques Britt?
Jacques Britt is the premium shirt brand of the Seidensticker group, one of Germany's best-known shirt makers, headquartered in Bielefeld. The brand has been developed with its own identity, distinct from the Seidensticker name.
Products and positioning
Jacques Britt focuses on shirting at the upper end of the market:
- Men's shirts, the core of the range
- Men's nightwear
- Women's blouses, including Two Ply qualities
It sits above the main Seidensticker line within the group's portfolio and has been sold by premium department stores such as Breuninger.
Distribution
The brand has relied heavily on shop-in-shops in retail, with around 80 such spaces reported in 2007, alongside its own stores in Hamburg, Düsseldorf and St. Petersburg at that time. In 2007 its first dedicated blouse shop-in-shop opened at the KaDeWe department store in Berlin, presenting around 150 items next to Seidensticker and Otto Kern blouses.
Why it matters
Jacques Britt illustrates how a German shirt specialist uses a separate premium label and department store shop-in-shops to address a more upmarket customer than its core brand.
Frequently asked questions
Who owns Jacques Britt?
Jacques Britt is a premium shirt brand of the Seidensticker group, based in Bielefeld, Germany.
What does Jacques Britt sell?
It sells premium men's shirts and nightwear as well as women's blouses.