Kaviar Gauche
Germany
Kaviar Gauche is a German bridal couture brand whose wedding dresses are made in its studio in Berlin. It also sells separates, evening wear, veils and jewellery.
| Category | Bridal couture |
|---|---|
| Production | Studio in Berlin, per the brand |
| Own stores | Berlin and Munich, plus a Berlin flagship |
| Designers named | Alexandra Roehler and Johanna Kuehl |
| Website | kaviargauche.com |
What is Kaviar Gauche?
Kaviar Gauche presents itself as a bridal couture brand, "made with love in Germany", whose designers represent "modern glamour made in Germany". The site names designers Alexandra Roehler and Johanna Kuehl, though it does not describe them as founders and gives no founding year. It states that its wedding dresses are made in the brand's studio in Berlin.
Products and positioning
Wedding dresses are the centre of the range, but the label covers more:
- Wedding dresses in long, short, civil wedding and couture styles, plus jumpsuits and styles for pregnant brides
- Separates including jackets and coats, tops, skirts, trousers, knitwear and beachwear
- Accessories such as bridal veils, jewellery and cover-ups
- Evening wear and fast-delivery pieces
Distribution
Kaviar Gauche operates Bridal Concept Stores in Berlin and Munich and a Berlin flagship store, and refers to stores worldwide and to wholesale. Customers can book appointments with a Bridal Manager. The online store sells some bridal couture selectively. The brand is active on Instagram, Pinterest, Facebook, TikTok and YouTube.
Why it matters
Kaviar Gauche is an example of a Berlin-based label that has built a bridal business around appointment-led own stores, selective online sales and a wholesale network.
Frequently asked questions
Where is Kaviar Gauche from?
Kaviar Gauche is a German brand, and it states that its wedding dresses are made in its studio in Berlin.
What does Kaviar Gauche sell?
It sells bridal couture including wedding dresses, as well as separates, evening wear, veils and jewellery.