14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Frisur

Germany

Frisur is a Berlin fashion label founded in 2007 by the designers Stephan Sunder-Plassmann and Thies Meyer. It makes clothing, shoes and accessories for men and women.

Facts
Founded2007
FoundersStephan Sunder-Plassmann and Thies Meyer
Design baseBerlin, Germany
CategoriesClothing, shoes and accessories
ProductionWithin the European Union
Websitefrisurclothing.com
Segment
Premium
Categories
WomenswearMenswearFootwearAccessories
Sales channels
E-commerce

What is Frisur?

Frisur is a German label founded in 2007 by the designers Stephan Sunder-Plassmann and Thies Meyer, who are long-time friends. The designs are created in Berlin.

Products and positioning

The brand produces seasonal collections of clothing, shoes and accessories for men and women. It describes itself as a hybrid brand that spans art, design, fashion and lifestyle, rather than as a pure fashion label.

Frisur hand-selects individual and unique materials in order to reach a high level of quality, and it states that its products are made within the European Union under strict regulations.

Distribution

Frisur points customers to its own website, frisurclothing.com, as its main storefront.

The label offers clothing, shoes and accessories together, so a customer can build a full outfit from one brand. The two founders are German designers, and Berlin is where the seasonal collections are designed.

Why it matters

Frisur shows how a small Berlin label can build a coherent identity around design and art references and a clearly stated, EU-based production approach, without relying on the scale of a large fashion house.

Frequently asked questions

Who founded Frisur?

Frisur was founded in 2007 by the German designers Stephan Sunder-Plassmann and Thies Meyer.

Where is Frisur from?

Frisur is a German label whose designs are created in Berlin.

All brands