LUISA CERANO
Hauber Group · Germany
LUISA CERANO is a German premium womenswear brand founded in 1998 and owned by the family-run Hauber Group. It designs women's clothing and accessories under the banner "Fashion, designed in Germany".
| Founded | 1998 |
|---|---|
| Parent | Hauber Group (founded 1870) |
| Managing director | Jürgen Leuthe |
| Region | Baden-Württemberg, Germany |
| Website | luisacerano.com |
What is LUISA CERANO?
LUISA CERANO is a premium womenswear label from Baden-Württemberg, Germany. It was established as LUISA CERANO GmbH & Co. KG in 1998 and celebrated its 20th anniversary in 2018. The brand promotes the idea of "Fashion, designed in Germany" and supports the Fashion Council Germany.
Ownership
The brand belongs to the Hauber Group, a textile business founded in 1870 by Ferdinand Hauber and now run in the fifth generation by Walter Michael Leuthe and Jürgen Leuthe. Jürgen Leuthe is managing director of LUISA CERANO. The group's other business is Sporlastic, a maker of orthopaedic supports.
Products and positioning
- Jackets, coats and blazers
- Knitwear and cashmere
- Trousers, jeans, blouses, dresses and skirts
- Accessories including scarves, belts, bags and jewellery
Distribution
The brand sells through its own online shop with international delivery, its own stores and a B2B shop for retail partners. It has received awards including the Petra Fashion Award and a Top Brand Modern Premium accolade.
Why it matters
LUISA CERANO represents the German family-owned premium womenswear segment, where a long-established textile group backs a design-led label sold both to specialist retailers and directly to consumers.
Frequently asked questions
Who owns LUISA CERANO?
LUISA CERANO belongs to the Hauber Group, a family-owned German textile company founded in 1870.
What does LUISA CERANO sell?
It sells premium womenswear, including knitwear, cashmere, coats, trousers and dresses, as well as accessories such as scarves and bags.