14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Princess goes Hollywood

Germany

Princess goes Hollywood is a German women's fashion label active since 2006. It is known for knitwear in cashmere and Italian yarns, embellished T-shirts and accessories, and also runs the sister brand Frogbox.

Facts
Founded2006
CountryGermany
Sister brandFrogbox
CollectionsFour a year plus weekly drops
Key materialsCashmere, Italian yarns
Websiteprincess-goes-hollywood.com
Segment
Premium
Categories
WomenswearAccessories
Sales channels
E-commerceWholesaleDepartment stores

What is Princess goes Hollywood?

Princess goes Hollywood is a German womenswear label founded in 2006. It also operates the sister brand Frogbox. An in-house team designs four collections a year, supplemented by small weekly drops.

Products and positioning

The brand emphasises high quality fabrics, particularly cashmere, cashmere blends and Italian yarns, combined with experimental material mixes and detailed design intended to create distinctive and long lasting pieces. The range covers:

  • Knitwear, tops and embellished T-shirts
  • Dresses, skirts, blouses and trousers
  • Jackets, coats and loungewear
  • Accessories including scarves, hats, bags, jewellery and sunglasses

Its collaborations include a capsule with Peanuts.

Distribution

The full range is sold through the brand's own online shop, while showrooms and a store finder point to retail partners. Department store Breuninger carries the label in Germany, Austria, Switzerland and Belgium.

Why it matters

Princess goes Hollywood is an example of a German contemporary brand that pairs premium knitwear materials with a playful, embellished aesthetic, and that runs a high frequency drop model alongside traditional seasonal collections.

Frequently asked questions

Where is Princess goes Hollywood from?

Princess goes Hollywood is a German women's fashion label that has been active since 2006.

What does Princess goes Hollywood sell?

It sells womenswear, especially cashmere knitwear and embellished T-shirts, as well as dresses, outerwear and accessories.

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