9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Cashmere Couture

Germany

Cashmere Couture, also written Cashmere Couture by Simone Bruns, is a cashmere label founded in 2015. It makes cashmere basics, coats, shawls and ponchos with a new-hippie aesthetic.

Facts
Founded2015
FounderSimone Bruns
Core materialHighland cashmere yarn from Nepal
ChannelsOnline shop and wholesale
Websitesimonebruns.com
Segment
Premium
Categories
WomenswearAccessories
Sales channels
E-commerceWholesaleOwn stores

What is Cashmere Couture?

Cashmere Couture by Simone Bruns is a cashmere label founded in 2015 and led by Simone Bruns. The label says it aims to bridge the present and the flower power generation, pairing classic cashmere basics with designs inspired by a new hippie era. The third-party directory lists Germany as its country, which the brand's own page does not confirm.

Products and positioning

The range includes classic cashmere basics, oversized floor-length coats, XXL fringed shawls in leather or hand-crocheted styles, knitted ponchos and colourful woven scarves. Categories on the site also cover tunics and dresses, knitwear, jackets and vests, accessories and made-to-order silk tunics.

Materials and production

The label uses highland cashmere yarn from Nepal and works with mostly family-run manufacturers whose women workers have processed cashmere for generations. The company says it follows sustainability principles, including humane working conditions and fair wages.

Distribution

Products are sold through an online shop with regional pricing in several currencies, and the site offers a B2B login for wholesale customers.

Frequently asked questions

Who founded Cashmere Couture?

Cashmere Couture by Simone Bruns was founded in 2015 and is led by Simone Bruns.

What does Cashmere Couture sell?

It sells cashmere basics, oversized coats, fringed shawls, ponchos, scarves, tunics and knitwear.

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