CG - CLUB of GENTS
Création Gross · Germany
CG - CLUB of GENTS is a German menswear label owned by Création Gross of Hersbruck. It makes suits, shirts and accessories and became the outfitter of 1. FC Union Berlin in 2021.
| Owner | Création Gross |
|---|---|
| Based in | Hersbruck, Germany |
| Focus | Suits, shirts, accessories |
| Club partnership | 1. FC Union Berlin, from 2021 |
What is CG - CLUB of GENTS?
CG - CLUB of GENTS is a German menswear label. The trade magazine Textilwirtschaft describes it as owned by Création Gross, a company from Hersbruck, with Ralph Böhm named as General Manager. The article does not give a founding year.
Products and positioning
The range centres on suits, shirts and accessories. The article characterises the offer as including both classic suits and more unconventional outfits, which places the label in the tailored end of menswear rather than in casual basics.
Union Berlin partnership
In August 2021 Textilwirtschaft reported that CG would outfit the 1. FC Union Berlin team, with the partnership initially planned for three years. The label fitted the squad at made-to-measure sessions in Berlin. A Union Berlin collection was to be sold at the club's Union-Zeughaus shop and, from the following season, at other trade partners.
Why it matters
The deal is an example of a mid-sized German tailoring label using a football club partnership to reach a wider audience, and of a branded capsule being sold through both club retail and the label's own trade partners.
Frequently asked questions
Who owns CG - CLUB of GENTS?
The label is owned by Création Gross, a company based in Hersbruck, Germany.
What does CG - CLUB of GENTS sell?
It sells menswear, mainly suits, shirts and accessories.