Mykke Hofmann
Mykke Hofmann is a Munich womenswear label founded and led by Jelena Hofmann. It focuses on sustainably made fashion produced in a partner factory in Serbia, and is known for its Forever Pieces capsule with DHL.
| Founder | Jelena Hofmann |
|---|---|
| Base | Munich, Germany |
| Production | Partner factory in Serbia |
| Notable project | Forever Pieces with DHL (2022) |
| Website | mykkehofmann.com |
What is Mykke Hofmann?
Mykke Hofmann is a womenswear label from Munich, Germany, founded by Jelena Hofmann, who is also its chief executive. The brand is one of the labels Munich's tourism board highlights as part of the city's fashion scene.
Products and positioning
The label designs womenswear with a focus on sustainability. Its pieces are made in a factory in Serbia where garment workers are fairly paid.
Forever Pieces with DHL
In May 2022 Mykke Hofmann and DHL launched Forever Pieces, a six piece capsule based on a design competition that drew 2,375 entries. Highlights included:
- A trench coat that converts into a blazer or skirt
- A zero waste co-ord with trousers
- Each piece sold with a climate neutral NFT warranty covering certain repairs
- All proceeds donated to SOS Children's Villages
The capsule was produced alongside the label's own collection and sold through the Mykke Hofmann website.
Distribution
Mykke Hofmann sells through its own online shop and has been carried by online retailers such as The Outnet.
Why it matters
The DHL project made Mykke Hofmann a reference for circular fashion experiments in Germany, combining repairability, digital warranties and fair production in one collection.
Frequently asked questions
Who founded Mykke Hofmann?
Mykke Hofmann was founded by Jelena Hofmann, who leads the Munich label as CEO.
Where is Mykke Hofmann made?
Mykke Hofmann pieces are produced in a factory in Serbia where garment workers are fairly compensated.