House of Holland
House of Holland is a London womenswear label founded around 2006 by Henry Holland, known for bright colours, playful designs and its slogan t-shirts.
| Founded | Around 2006 |
|---|---|
| Founder | Henry Holland |
| Country | United Kingdom |
| Focus | Ready-to-wear womenswear |
| Website | houseofholland.co.uk |
What is House of Holland?
House of Holland is a British ready-to-wear label founded in London by Henry Holland, who started out as a fashion journalist. The label is known for bright colours and playful designs.
History
The brand first gained attention with loud t-shirts carrying rhyming slogans that paid tribute to other designers. Many designers wore them to take their bows at the end of their shows. Holland then built the label into a full ready-to-wear collection. It first showed at Fashion East before moving onto the main London Fashion Week schedule, where it became one of the event's major draws.
Products and positioning
Alongside clothing, the label worked on collaborations, including the Designers at Debenhams programme, which brought its designs to a broader audience, and a long-standing tights partnership with Pretty Polly. Holland has been credited with helping to create a new generation of luxury brands aimed at millennial customers.
Why it matters
In February 2020 Holland announced that he was stepping down as head of the label, and KPMG was appointed to find new investors. House of Holland remains a reference point for the playful London fashion scene of the late 2000s and 2010s.
Frequently asked questions
Who founded House of Holland?
House of Holland was founded by Henry Holland, a former fashion journalist, in London around 2006.
What is House of Holland known for?
It is known for bright, playful ready-to-wear and for the slogan t-shirts that first brought the label attention.