Asai
Asai is a London womenswear label designed by A Sai Ta. It is known for pieces built from chains of overlocked stitching and for a playful style influenced by late 1990s Gaultier.
| Designer | A Sai Ta |
|---|---|
| Base | London, United Kingdom |
| Category | Womenswear |
| Technique | Interlocking embroidery |
| Website | asai.london |
What is Asai?
Asai is a London womenswear label presented by its designer, A Sai Ta, who grew up in the city. The label made its London Fashion Week debut under the Fashion East banner.
Products and positioning
Early collections included tie-dyed tights, bleached silk skirts, jackets and dresses made from chains of shredded overlocking, gypsy belts made from leather discs, and tight off-the-shoulder tops and seamless tube dresses and skirts. Many pieces use a technique Ta calls interlocking embroidery, which builds chains of overlocked stitching.
Design approach
The style has been described as playful and artfully dishevelled. It draws on late 1990s Jean Paul Gaultier and on the teenage urban style of Ta's youth in London, and is presented as a contemporary take rather than pure nostalgia. Coverage of the debut collection praised its craftsmanship.
Why it matters
Asai is a recognised name among the younger London designers supported through the Fashion East platform, and its handcrafted construction sets it apart from many contemporary labels.
Frequently asked questions
Where is Asai from?
Asai is a London fashion label, designed by A Sai Ta, who grew up in the city.
What does Asai make?
Asai makes womenswear, including skirts, dresses, jackets and tops, many built from chains of overlocked stitching.