14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Needle & Thread

United Kingdom

Needle & Thread is a British premium womenswear label founded in 2013 by Hannah Coffin. It is known for embellished, ultra-feminine dresses and bridal collections, sold online and through retailers such as Net-a-Porter, Harrods and Liberty London.

Facts
Founded2013
FounderHannah Coffin
SignatureEmbellished dresses
StockistsNet-a-Porter, Harrods, Liberty London
Websiteneedleandthread.com
Segment
Premium
Categories
Womenswear
Sales channels
E-commerceDepartment storesWholesale

What is Needle & Thread?

Needle & Thread is a British fashion label founded in 2013 by Hannah Coffin, who serves as chief executive and creative director.

Products and positioning

The label is best known for its embellished dresses and its bridal collection. Its style is ultra-feminine and contemporary, and it targets women aged roughly 25 to 35.

  • Embellished occasion dresses
  • Bridal gowns and bridesmaid dresses
  • Feminine contemporary ready-to-wear

Distribution

Needle & Thread sells through its own online flagship and through leading retailers including Net-a-Porter, Harrods, Liberty London and Bergdorf Goodman. In 2016 retail executive Marigay McKee joined its board.

Why it matters

Needle & Thread is an example of a British label that built an international wholesale presence around a clearly defined signature, embellishment, and then extended it into bridal. Its presence at Net-a-Porter, Harrods and Bergdorf Goodman gives it reach in both the UK and US luxury markets, while a consistent feminine aesthetic across occasionwear and bridal gives it a clear identity on multi-brand platforms.

Frequently asked questions

Who founded Needle & Thread?

Needle & Thread was founded in 2013 by Hannah Coffin, its chief executive and creative director.

What is Needle & Thread known for?

The British label is known for embellished, ultra-feminine dresses and its bridal collections.

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