Concrete
Concrete is a premium Egyptian fashion label that blends Egyptian textile heritage with Italian tailoring. Long established as a menswear brand in Egypt, it has added womenswear and opened a flagship in Abu Dhabi.
| Country | Egypt |
|---|---|
| Focus | Premium menswear and womenswear |
| International | Flagship at Reem Mall, Abu Dhabi |
| Signature | Egyptian cotton |
| Website | concrete.store |
What is Concrete?
Concrete is a premium fashion label from Egypt, long established in its home market as a menswear brand. It positions itself at the meeting point of Egyptian textile tradition and Italian sophistication.
Products and positioning
The brand is associated with quiet luxury and natural fibres, especially Egyptian cotton. Its core is menswear tailoring and casual wear, and it has recently launched a womenswear collection.
- Menswear tailoring and casual wear
- Womenswear collection
- Natural and sustainable fibres, with a focus on Egyptian cotton
Distribution
Concrete operates stores in Egypt and made its debut in the United Arab Emirates with a flagship at Reem Mall in Abu Dhabi. It also sells online through its own website. Its leadership includes chief operating officer Matteo Zappalà.
Why it matters
Concrete is one of the Egyptian fashion brands expanding into the Gulf, using the international reputation of Egyptian cotton as a point of differentiation in the premium segment.
Frequently asked questions
Where is Concrete from?
Concrete is a premium fashion label from Egypt that has expanded to the UAE.
What does Concrete sell?
Concrete sells premium menswear and a newer womenswear collection, with a focus on Egyptian cotton and Italian-inspired tailoring.
