Dina Shaker
Dina Shaker is an Egyptian womenswear label founded by designer Dina Shaker. It makes ready-to-wear pieces with asymmetric cuts and intricate twists, produced in her own workshop in Egypt.
| Country | Egypt |
|---|---|
| Founder | Dina Shaker |
| Production | Own workshop in Egypt |
| Category | Womenswear |
| Website | dinashaker.com |
What is Dina Shaker?
Dina Shaker is an Egyptian ready-to-wear label created by designer Dina Shaker. She launched it after the 2011 revolution as a smaller, more exclusive line than her earlier brand, Spicy.
Products and positioning
The label focuses on womenswear for everyday wear, with signature design elements such as a sleeve belt, asymmetric silhouettes and intricate twists. The current range spans tops and shirts, skirts, trousers and shorts, blazers, coats and capes, and dresses and jumpsuits, organised into seasonal collections.
The designer aims to keep the brand fully made in Egypt, using mostly local materials such as cotton and linen, and production takes place in her own workshop with skilled hand-workers. A Ramadan capsule has drawn on historic Egyptian royal dress.
Distribution
The brand sells through its own online store, which ships to dozens of countries, and it has been stocked in Egypt, Dubai and the United Kingdom. Queen Letizia of Spain wore a piece by the designer during a royal visit.
Why it matters
Dina Shaker is an example of an Egyptian label building an international profile on local production and recognisable design signatures rather than on volume.
Frequently asked questions
Where is Dina Shaker from?
Dina Shaker is an Egyptian designer, and her label is produced in Egypt.
What does Dina Shaker sell?
The label sells womenswear including tops, skirts, trousers, blazers, coats and dresses.