Jarlo London
Jarlo London is a British womenswear label founded in London in 2008 by Carly Hallahan. It specialises in occasionwear, especially floor-length evening dresses in silky fabrics and figure-flattering cuts.
| Founded | 2008 |
|---|---|
| Founder | Carly Hallahan |
| Base | London, United Kingdom |
| Specialism | Occasion and evening wear |
| Website | jarlolondon.com |
What is Jarlo London?
Jarlo London is a London based women's fashion label founded in 2008 by Carly Hallahan. It is best known for glamorous, dressy pieces designed for evening events and special occasions.
Products and positioning
The brand's signature is occasionwear: long gowns, luxurious-looking fabrics and body-skimming silhouettes. Its collections feature floor-sweeping styles, silky materials and figure-flattering cuts. Typical pieces include:
- Maxi, mermaid and sheath dresses
- Evening, prom and regency-style gowns
- Lace and floral dresses
- Selected knitwear, tops, trousers and loungewear
The label sits in the accessible price range for occasion dressing, offering a glamorous look for weddings, parties and formal events.
Distribution
Jarlo London has been sold through online fashion retailers in the United Kingdom, and its dresses have a strong presence on resale and rental platforms, where occasion pieces circulate after their first wear.
Why it matters
Jarlo London reflects the importance of the occasionwear category in British fashion, where dedicated labels compete on silhouette and fabric for event-driven purchases.
Frequently asked questions
Who founded Jarlo London?
Jarlo London was founded in 2008 by Carly Hallahan in London.
What is Jarlo known for?
Jarlo is known for occasionwear, especially floor-length evening dresses in silky fabrics with figure-flattering cuts.