Live Unlimited London
Live Unlimited London is a British size-inclusive womenswear brand founded by Rachel Heather and Tracy Egan. It designs print-led dresses and tops for curvy women in UK sizes 12 to 28.
| Founders | Rachel Heather and Tracy Egan |
|---|---|
| Based in | London, United Kingdom |
| Size range | UK 12 to 28 |
| Retail partners | John Lewis, Next, Zalando, M&S |
| Website | liveunlimitedlondon.com |
History
The brand was founded by best friends and business partners Rachel Heather and Tracy Egan, both of whom have long backgrounds in manufacturing. Tracy Egan is co-founder and creative director. Designs are made and fitted in-house at the brand's London studio. In 2023 the label added its first petite collection.
Products and positioning
- Dresses, with prints a major design element
- Tops and separates
- Petite styles
- An outlet range
Distribution
Live Unlimited London sells through its own website and through major UK retailers:
- John Lewis, online and in selected stores
- Next
- Zalando
- Marks and Spencer, through its Brands at M&S platform, since April 2023
Why it matters
The brand's growth through department stores and marketplaces reflects retailers' demand for credible size-inclusive labels with dedicated fit expertise.
Frequently asked questions
Who founded Live Unlimited London?
Live Unlimited London was founded by business partners Rachel Heather and Tracy Egan.
What sizes does Live Unlimited London offer?
The brand offers UK sizes 12 to 28 and also has a petite collection.