Insane in the Rain
Insane in the Rain is an ecological rainwear brand that makes brightly printed unisex rain jackets. Its fabrics are made from recycled plastic bottles and single-use plastic.
| Category | Rainwear |
|---|---|
| Material | Recycled plastic bottles |
| Bottles per jacket | 17 to 23 |
| Fit | Unisex |
| Website | insaneintherain.com |
What is Insane in the Rain?
Insane in the Rain is a rainwear label built around one product idea: colourful, printed rain jackets made from recycled plastic. Its line is described as ecological unisex rainwear, aimed at both men and women.
Products and positioning
The jackets are known for their cheerful, 'happy' prints, which set them apart from the muted palette common in functional rainwear. The brand's material story is central to its positioning:
- Fabric produced from old bottles and single-use plastic
- Between 17 and 23 plastic bottles upcycled into each jacket
- No newly sourced plastic in its industrial processes
This combination of playful design and recycled content places the label in the sustainable outerwear niche, where function, colour and material transparency are all part of the offer.
Distribution
The brand is sold through independent retailers such as The Mercantile London, a concept store that stocks it within its rainwear, menswear and womenswear selection.
Why it matters
Insane in the Rain shows how a small brand can turn a clear, quantified recycling claim into a core part of its product identity in an everyday category such as rain jackets.
Frequently asked questions
What are Insane in the Rain jackets made from?
They are made from fabric produced from recycled bottles and single-use plastic, with 17 to 23 bottles upcycled per jacket.
What does Insane in the Rain sell?
The brand sells brightly printed unisex rain jackets as part of an ecological rainwear line.