Louche
Louche is a London womenswear brand launched in 2007 that designs dresses, tops, skirts and outerwear in distinctive prints. The brand describes its clothing as designed by women for women.
| Founded | 2007 |
|---|---|
| Headquarters | London, United Kingdom |
| Category | Womenswear |
| Signature | Print-led dresses and skirts |
| Website | louchelondon.com |
What is Louche?
Louche is a womenswear label from London, launched in 2007. From the start the brand looked to its home city for inspiration and attitude, and it continues to present itself as a London brand creating timeless pieces in distinctive prints.
History
In its early years Louche produced three collections a season, designed by an in-house team. Early pieces that drew attention included digitally printed floral dresses, knitted jumpers and colourful raincoat style cover-ups.
Products and positioning
Today the range covers coats, jackets, dresses, tops, skirts, trousers and jewellery. The brand focuses on flattering fits and considered fabrics, and highlights that the large majority of its dresses have pockets. Recent seasons have featured jacquard skirts, boucle jackets and fur trim cropped jackets and coats.
- Signature: timeless dresses, tops and skirts in distinctive prints
- Ethos: designed by women for women
- Price level: accessible mid-market pricing
Why it matters
Louche is an example of an independent London label that has built a recognisable print-led identity over more than fifteen years and sells directly to consumers through its own online shop.
Frequently asked questions
Where is Louche from?
Louche is a womenswear brand from London, launched in 2007.
What does Louche sell?
Louche sells dresses, tops, skirts, trousers, coats and jewellery, many in distinctive prints.