Lollys Laundry
Lollys Laundry is a Danish womenswear brand founded in Copenhagen in 2007 by designer Kamilla Byriel Terkelsen. It designs print-led dresses, knitwear, tops and outerwear that mix feminine silhouettes with wardrobe staples.
| Founded | 2007 |
|---|---|
| Founder | Kamilla Byriel Terkelsen |
| Headquarters | Copenhagen, Denmark |
| Focus | Print-led womenswear |
| Website | lollyslaundry.com |
What is Lollys Laundry?
Lollys Laundry is a Copenhagen womenswear label founded in 2007 by Kamilla Byriel Terkelsen, who remains its founder, designer and creative lead. She has more than 30 years of experience in the fashion industry and is involved in each step of the process, from first idea to prints, fabrics, fits and buttons.
Products and positioning
The brand makes clothes with personality, intended for women to wear their own way. Its design blends feminine silhouettes with wardrobe staples, edgy elements and timeless favourites, with a strong focus on colour, prints and small details. The tagline is "Made to be worn. Made for you."
- Dresses, skirts and blouses
- Knitwear, sweatshirts, T-shirts and tops
- Trousers and shorts
- Jackets, coats, blazers, quilted and leather pieces
- Accessories
Distribution
Lollys Laundry sells through its own webshop with storefronts for Denmark, Germany and international customers, and through multibrand fashion boutiques in markets including the United Kingdom.
Why it matters
Lollys Laundry is part of the Scandinavian contemporary womenswear scene, where founder-led labels with a recognisable print signature compete in European wholesale alongside their own online channels.
Frequently asked questions
Who founded Lollys Laundry?
Lollys Laundry was founded in 2007 by designer Kamilla Byriel Terkelsen.
Where is Lollys Laundry from?
Lollys Laundry is a Danish brand based in Copenhagen.