Colorful Standard
Denmark
Colorful Standard is a Danish brand making sustainable basics such as T-shirts, hoodies and sweatpants in a range of colours. It uses organic cotton and produces in Portugal.
| Country | Denmark |
|---|---|
| Core products | T-shirts, hoodies and sweatpants |
| Production | Portugal |
| Certification | Registered B Corp |
| Flagship store | Copenhagen |
| Website | colorfulstandard.com |
What is Colorful Standard?
Colorful Standard is a brand from Denmark that makes sustainable, high-quality basics. The range consists of T-shirts, hoodies, sweatpants and accessories, offered in a wide range of colours.
Products and positioning
The brand uses 100 per cent organic, pre-washed combed cotton. Garments are produced in Portugal under European working conditions, with a stated focus on worker welfare. Its dye houses run a zero-waste water recycling system and use environmentally friendly dyes.
- Organic, pre-washed combed cotton
- Production in Portugal
- Water recycling in the dye houses
- Registered B Corp
Distribution
The brand has a flagship store in Copenhagen. It donates 5 per cent of proceeds to charitable causes and currently supports the Football for Schools initiative.
The brand's stated charitable commitment is part of its positioning alongside its materials.
Why it matters
Colorful Standard places sustainability claims such as organic cotton, European production and B Corp registration at the centre of an everyday basics range.
Frequently asked questions
Where is Colorful Standard from?
Colorful Standard is a Danish brand, with a flagship store in Copenhagen.
What does Colorful Standard sell?
It sells T-shirts, hoodies, sweatpants and accessories made from organic cotton in a wide range of colours.