Noa Noa

Noa Noa is a Danish womenswear brand founded in 1981 by brothers Harald and Lars Holstein, known for feminine, bohemian clothing in natural materials. It is part of Mollys Collective and also offers the children's line Noa Noa Miniature.

What is Noa Noa?

Noa Noa is a Danish fashion brand designing women's clothing and accessories. Its name means simple and harmonious in Tahitian, and its head office is in North Zealand, Denmark. Collections are designed in Denmark and produced by partners worldwide.

History

Brothers Harald and Lars Holstein founded Noa Noa in 1981 as a feminine alternative to the sharp, structured fashion of the time. Today the brand belongs to Mollys Collective, which also owns Odd Molly, Unmade Copenhagen, Denim Project and Noa Noa Miniature.

Products and positioning

The style is feminine, bohemian and nostalgic, with close attention to quality and detail. The range includes:

• Dresses, blouses, shirts and tops
• Trousers, skirts and knitwear
• Blazers, jackets and outerwear
• Swimwear and occasion wear

Natural materials such as wool, linen, silk and cotton are used widely, some of them certified organic. Prints are either based on antique patterns or hand drawn by the in-house print designer. The children's line Noa Noa Miniature extends the aesthetic to kids.

Distribution

Noa Noa is sold through concept stores, multibrand retailers and selected online platforms worldwide, alongside its own web shop.

Why it matters

With more than four decades of history, Noa Noa is one of the established names of Scandinavian romantic womenswear and now part of a multi brand group consolidating several Nordic labels.

Frequently asked questions

Where is Noa Noa from?

Noa Noa is a Danish brand with its head office in North Zealand, Denmark.

Who founded Noa Noa?

Noa Noa was founded in 1981 by the brothers Harald and Lars Holstein.

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