14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Moves

Denmark

Moves, also known as Moves by Minimum, is a Danish contemporary womenswear label. It designs minimalist, feminine and versatile pieces such as blouses, dresses, knitwear and denim.

Facts
CountryDenmark
Also known asMoves by Minimum
StyleMinimalist, feminine, versatile
Core categoriesBlouses, dresses, knitwear, denim
Websitemovesshop.com
Segment
Mid-market
Categories
WomenswearDenimAccessories
Sales channels
WholesaleE-commerce

What is Moves?

Moves, also known as Moves by Minimum, is a contemporary womenswear label from Denmark. Its collections are rooted in Scandinavian design, which the brand interprets as minimalist, feminine and versatile.

Products and positioning

The range covers a full everyday wardrobe for women, from flowing blouses and dresses to cosy knitwear and timeless denim. Pieces are designed to be easy to style and to pair with sneakers, boots or heels. The brand also emphasises quality and what it calls conscious fabrics.

  • Blouses, tops and dresses
  • Knitwear
  • Jeans, trousers, leggings and shorts

Distribution

Moves is sold through fashion retailers in Denmark and the Netherlands, as well as through online platforms. The brand operates its own online store under the name Moves International, with storefronts for Denmark, Germany, the Netherlands and international customers.

Why it matters

Moves belongs to the wide group of Danish contemporary labels that bring Scandinavian minimalism to the mid-market across northern Europe, largely through multi-brand retail.

Frequently asked questions

Where is Moves from?

Moves, also known as Moves by Minimum, is a Danish womenswear label.

What does Moves sell?

Moves sells womenswear including blouses, dresses, knitwear, jeans and trousers in a minimalist Scandinavian style.

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