NORR
NORR is a Copenhagen fashion and lifestyle store based on Pilestræde, just off Strøget. It offers clothing for women and men, much of it from Danish brands, along with shoes, accessories and beauty.
| Based in | Copenhagen, Denmark |
|---|---|
| Store | Pilestræde 36, Copenhagen |
| Offer | Clothing, shoes, accessories, beauty |
| Website | norrofficial.dk |
What is NORR?
NORR is a Danish fashion name based in Copenhagen. It operates a large lifestyle store on Pilestræde, a side street of Strøget, the city's main shopping street.
Products and positioning
The store offers clothing for women and men, shoes, accessories, wellness and beauty products, and has its own café. The edit is aimed at customers who like to experiment with personal style, from bold flower prints to small playful details. Many of the brands carried are Danish, including Birgitte Herskind, Markberg, Sissel Edelbo and Neo Noir, and most sit in a mid price range.
- Clothing for women and men
- Curated Danish fashion brands
- Shoes, accessories and beauty
Distribution
NORR sells through its Copenhagen store and through its online shop.
Why it matters
NORR reflects the Copenhagen retail model in which a store with a strong curatorial identity acts as a showcase for a network of local Danish brands, combined with a café and lifestyle offer.
Frequently asked questions
Where is NORR located?
NORR's store is at Pilestræde 36 in central Copenhagen, on a side street off Strøget.
What does NORR sell?
NORR sells clothing for women and men, largely from Danish fashion brands, together with shoes, accessories, wellness and beauty products.