MSCH Copenhagen
MSCH Copenhagen, formerly known as Moss Copenhagen, is a Danish womenswear brand founded in 2010. It designs Scandinavian-rooted clothing and accessories that balance quality and value.
| Founded | 2010 |
|---|---|
| Former name | Moss Copenhagen |
| First store | Copenhagen, 2011 |
| Points of sale | More than 1,300 in 14 countries |
| Website | mschcopenhagen.com |
What is MSCH Copenhagen?
MSCH Copenhagen is a Danish fashion brand founded in 2010 and formerly known as Moss Copenhagen. Its design is rooted in Scandinavian style, and it describes its fashion as defined by feminine coolness, effortless wearability and a considered balance between quality and value.
History
The brand began with mono-brand stores in Denmark, opening its first concept store in Copenhagen in 2011. It then expanded through international multi-brand retailers and further own stores in Denmark and the Netherlands.
Products and positioning
- Tops, dresses, knitwear and matching sets
- Trousers, denim and tailoring
- Outerwear
- Bags, hats and belts
- Skin care, body care and home products
The offer sits in the mid-market, aiming at accessible Scandinavian style for everyday wear.
Distribution
MSCH Copenhagen is represented in more than 1,300 stores across 14 European countries. Alongside wholesale, it runs its own stores and an online shop.
Why it matters
The brand is an example of the Danish wholesale model that has carried many Copenhagen labels across Europe, combining a wide multi-brand network with a smaller base of own stores.
Frequently asked questions
Is Moss Copenhagen the same as MSCH Copenhagen?
Yes. MSCH Copenhagen is the current name of the Danish brand formerly known as Moss Copenhagen.
Where is MSCH Copenhagen from?
MSCH Copenhagen is a Danish fashion brand founded in 2010, with its first concept store opened in Copenhagen in 2011.