BON'A PARTE
Denmark
BON'A PARTE is a Danish fashion brand and mail-order company founded in 1987 by Lise and Steen Sønderborg. It is headquartered in Ikast and sells Scandinavian-design fashion for women, men and children.
| Founded | 1987 |
|---|---|
| Founders | Lise and Steen Sønderborg |
| Headquarters | Ikast, Denmark |
| Customers | Women, men and children |
| Channels | Catalogue and online |
| Website | bonaparteshop.com |
What is BON'A PARTE?
BON'A PARTE is a Danish fashion company that began life as a "garage company" in 1987. A press release issued on its 25th anniversary names Lise and Steen Sønderborg as its founders, and places the mail-order headquarters in Ikast, Denmark.
Products and positioning
The brand sells Scandinavian-design fashion for women, men and children.
Distribution
BON'A PARTE sells by catalogue and online. According to the release, the company dispatched 18 million catalogues a year across Europe and shipped 1.2 million packages a year, with about 80 per cent of orders placed through its online shop. Ikast controls subsidiaries in Sweden, the Netherlands, Germany, Switzerland and the UK.
Why it matters
BON'A PARTE is a long-running example of a Nordic mail-order business that moved most of its ordering online. The figures above come from the anniversary release and describe the position at that time, so they should not be read as current. The release does not state the present owner.
Frequently asked questions
Where is BON'A PARTE from?
BON'A PARTE is a Danish brand with its headquarters in Ikast, Denmark.
Who founded BON'A PARTE?
BON'A PARTE was founded in 1987 by Lise and Steen Sønderborg.