LAURIE
LAURIE is a Danish womenswear brand best known for women's trousers designed around fit. Active since 1987, it also makes jeans, tops, knitwear, blazers and dresses, sold through its own webshop and retail partners.
| Origin | Denmark |
|---|---|
| Active since | 1987 |
| Speciality | Women's trousers |
| Certification | B Corp |
| Website | laurie.dk |
What is LAURIE?
LAURIE is a Danish womenswear brand that presents itself as Danish design since 1987. Its core product is women's trousers, marketed on the promise of a perfect fit, and the wider collection builds a complete wardrobe around that category.
Products and positioning
Trousers are offered in several fits, including Regular, Loose, Straight, Slim and Relaxed, and in a choice of leg lengths. Around this core the range covers:
- Jeans and corduroy trousers
- Tops, blouses, T-shirts and knitwear
- Blazers and jackets
- Dresses, skirts, shorts and capri pants
- Accessories
The brand is B Corp certified, uses OEKO-TEX certified textiles and states that its collections carry the EU Ecolabel.
Distribution
LAURIE sells directly through its Danish webshop and runs a customer club, Klub LAURIE. A retailer locator and a dedicated B2B area show that the direct channel is complemented by a network of stockists.
Why it matters
LAURIE illustrates how a mid-sized Nordic label can build a business around a single, fit-led category and extend it into a full wardrobe. Its combination of B Corp status, certified textiles and an eco-label places sustainability inside the core product rather than in a separate capsule.
Frequently asked questions
Where is LAURIE from?
LAURIE is a Danish womenswear brand that has been designing in Denmark since 1987.
What is LAURIE known for?
LAURIE is best known for women's trousers offered in several fits and lengths, alongside jeans, tops, knitwear and blazers.