14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Gestuz

Denmark

Gestuz is a Danish womenswear brand founded in 2008 by Sanne Sehested. It makes dresses, denim, skirts, outerwear and suits, with most pieces priced under 250 US dollars.

Facts
Founded2008
FounderSanne Sehested
CountryDenmark
Key productsDresses, denim, outerwear
Websitegestuz.com
Segment
Mid-market
Categories
WomenswearFootwearAccessories
Sales channels
E-commerceWholesale

What is Gestuz?

Gestuz is a womenswear brand from Denmark, founded in 2008 by designer Sanne Sehested. It is part of the Copenhagen fashion scene and is listed on the Copenhagen Fashion Week brand roster.

Products and positioning

The range covers everyday and occasion clothing for women, and the brand also sells footwear and accessories.

  • Dresses, skirts and shorts
  • Denim and jeans
  • Outerwear and suits

Most pieces are priced under 250 US dollars, which places Gestuz in the accessible end of Scandinavian contemporary fashion rather than in luxury.

Distribution

Gestuz sells through its own website and through third-party retailers such as Saks Fifth Avenue and Farfetch. The brand is described as well represented in several parts of Europe and has said it aims to expand in the United States and parts of Asia.

Why it matters

Gestuz shows how a founder-led Danish label can reach international retailers while keeping a contemporary, relatively affordable price point.

Frequently asked questions

Who founded Gestuz?

Gestuz was founded in 2008 by Sanne Sehested.

Where is Gestuz from?

Gestuz is a Danish brand associated with the Copenhagen fashion scene.

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