Woodbird
Woodbird is a Danish casualwear brand officially founded in 2013, co-founded by CEO Chung W. Cheung. It mixes Scandinavian simplicity with Asian street culture in menswear and womenswear.
| Founded | 2013 |
|---|---|
| Co-founder and CEO | Chung W. Cheung |
| Origin | Denmark |
| Key markets | Denmark, Germany, Netherlands |
| Website | woodbird.dk |
What is Woodbird?
Woodbird is a Danish fashion brand focused on casualwear and menswear. It describes itself as a fusion kitchen, just with clothing, and uses the subtitle Culture Kitchen to express its mix of Scandinavian simplicity and Asian street culture.
History
The business started as a private label company before it was officially founded as a brand in 2013. Co-founder and CEO Chung W. Cheung began his career in sales.
Products and positioning
Woodbird designs everyday pieces that combine comfort, function and identity. The range covers T-shirts, sweatshirts, knitwear, shirts, jackets, jeans, trousers and shorts, mainly for men but also for women, together with belts and accessories. The brand also extends into lifestyle themes such as food, spaces and experiences.
Distribution
Wholesale partners built Woodbird's international presence, with Europe as its base, especially Denmark, Germany and the Netherlands. Its own web shop connects the brand directly with its community, and it also offers a B2B channel for retailers.
Why it matters
Woodbird is an example of a Danish brand that grew from private label production into its own identity, using wholesale as the main engine of international growth.
Frequently asked questions
Where is Woodbird from?
Woodbird is a Danish casualwear brand, officially founded in 2013.
Who founded Woodbird?
Woodbird was co-founded by Chung W. Cheung, who is also its CEO.