14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Neo Noir

Denmark

Neo Noir is a Danish womenswear brand based in Ålsgårde, north of Copenhagen. It designs blouses, knitwear, coats, trousers and accessories, sold through retail partners and its own webshop.

Facts
CountryDenmark
HeadquartersÅlsgårde, Denmark
CategoryWomenswear
ChannelsRetailers and webshop
Websiteneonoir.com
Segment
Mid-market
Categories
WomenswearAccessories
Sales channels
WholesaleE-commerce

What is Neo Noir?

Neo Noir is a Danish womenswear brand with its headquarters in Ålsgårde, on the coast of North Zealand. It produces seasonal collections, with its current offer being Autumn/Winter 2026.

Products and positioning

The collections cover a full everyday wardrobe for women:

  • Blouses and shirts
  • Knitwear
  • Jackets and wool coats
  • Skirts and trousers
  • Scarves and hats

Distribution

Neo Noir works with independent retailers, offering a B2B portal and a shop finder that directs customers to stockists. It also sells directly through its webshop, with prices in Danish, Swedish and Norwegian kroner and euros, reflecting a customer base across Scandinavia and wider Europe.

Why it matters

Neo Noir is typical of the many Danish womenswear labels whose business rests on a dense network of multibrand boutiques in the Nordic markets, complemented by direct online sales. Its combination of wholesale and digital channels reflects how mid-sized Scandinavian brands balance retailer relationships with their own consumer reach.

Frequently asked questions

Where is Neo Noir from?

Neo Noir is a Danish womenswear brand headquartered in Ålsgårde, Denmark.

What does Neo Noir sell?

Neo Noir sells women's blouses, knitwear, jackets, wool coats, skirts, trousers, scarves and hats.

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