14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Second Female

Denmark

Second Female is a Danish womenswear brand founded in Copenhagen in 2000. It designs modern wardrobe essentials with a feminine touch and Scandinavian simplicity.

Facts
Founded2000
OriginCopenhagen, Denmark
FocusWomenswear essentials
StyleFeminine Scandinavian simplicity
Websitesecondfemale.com
Segment
Mid-market
Categories
WomenswearAccessories
Sales channels
E-commerceWholesale

What is Second Female?

Second Female is a Danish womenswear label founded in Copenhagen in 2000. It describes its offer as modern wardrobe essentials with a feminine touch, rooted in effortless Scandinavian simplicity.

Products and positioning

The brand covers a complete women's wardrobe, designed to be combined and worn across seasons. Core categories include:

  • Dresses, skirts and shorts
  • Trousers and jeans
  • Blazers, shirts and blouses
  • Tops, T-shirts, knitwear and cardigans
  • Coats, jackets, matching sets and accessories

Its positioning sits in the Scandinavian contemporary space: clean lines and wearable pieces rather than statement fashion.

Distribution

Second Female runs its own webshop with dedicated country versions for Denmark, Sweden, Norway, Germany and the wider European market. The collections are also carried by independent fashion retailers outside Scandinavia, including stores in the United Kingdom.

Why it matters

With more than two decades in the market, Second Female is part of the generation of Copenhagen labels that helped establish Scandinavian minimalism as a commercial womenswear category across Europe.

Frequently asked questions

Where is Second Female from?

Second Female is a Danish brand founded in Copenhagen in 2000.

What does Second Female sell?

It sells womenswear essentials such as dresses, knitwear, blazers, trousers and outerwear, plus accessories.

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