And Less
NÜMPH · Denmark
And Less is a minimalist womenswear label launched in 2016 as a new brand within the Danish NÜMPH group. Its first collection comprised about 100 items including skirts, jackets and knitwear.
| Launched | 2016 |
|---|---|
| Parent brand | NÜMPH (Denmark) |
| Style | Minimalist womenswear |
| First collection | About 100 items |
| Collections per year | Four |
What is And Less?
And Less is a womenswear label launched in 2016 by NÜMPH, a Danish brand that was marking its tenth anniversary that year. It formed part of NÜMPH's autumn 2016 range expansion, beginning with a pre-autumn collection.
Products and positioning
FashionNetwork described And Less as a minimalist brand aimed at a niche associated with the high street label COS. The first collection had about 100 items, including skirts, jackets and knitwear, priced at roughly 75 to 100 euros. The brand planned four collections a year.
Distribution
The launch article said the brand would be shown at trade fairs in Paris (Who's Next), Berlin (Panorama), London (Pure) and Amsterdam (Modefabriek) in January and February 2016, which points to a wholesale approach. The article does not name a head office for And Less itself.
Why it matters
And Less is an example of an established Danish fashion group opening a second label to reach a different style niche. The details here come from the 2016 launch report, so the brand's current range and distribution may have changed.
Frequently asked questions
Who owns And Less?
And Less was launched as a new label within the Danish NÜMPH group.
What does And Less sell?
It sells minimalist womenswear, such as skirts, jackets and knitwear.