14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Hosbjerg

Denmark

Hosbjerg is a Copenhagen womenswear label founded in 2014 by Camilla Hosbjerg, a former professional badminton player. It is known for playful, comfortable designs and especially its puffer jackets.

Facts
Founded2014
FounderCamilla Hosbjerg
HeadquartersCopenhagen, Denmark
Best known forPuffer jackets
Websitehosbjerg.com
Segment
Mid-market
Categories
WomenswearAccessoriesSwimwear
Sales channels
WholesaleE-commerce

What is Hosbjerg?

Hosbjerg is a Copenhagen-based womenswear label founded in 2014 by Camilla Hosbjerg, a former professional badminton player. The brand draws on the energy of the sports world.

Products and positioning

The brand's stated mission is to offer beautifully made garments at accessible prices, filling a gap in the market. In a Danish fashion scene that is often minimalist, Hosbjerg stands out with bright colours, bold prints and unexpected details, giving femininity a sporty, confident twist.

The range includes tops, trousers, jeans, skirts, dresses, shorts, knitwear, hoodies, joggers and jackets. It is especially known for its puffer jackets.

Distribution

Hosbjerg is stocked by international online retailers such as END. Clothing, which lists the brand in its women's section.

Why it matters

Hosbjerg is one of the newer Danish labels to find an audience outside Scandinavia by offering a more colourful, playful alternative to the minimalist Scandinavian norm.

Frequently asked questions

Who founded Hosbjerg?

Hosbjerg was founded in 2014 by Camilla Hosbjerg, a former professional badminton player.

What does Hosbjerg sell?

Hosbjerg sells women's clothing such as tops, trousers, jeans, dresses, knitwear and jackets, and is especially known for puffer jackets.

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