9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Selected-Femme

Selected-Femme is the womenswear side of the SELECTED fashion brand, sold through selected.com. It covers clothing, shoes and accessories.

Facts
Official siteselected.com
CategoryWomenswear (shared site with menswear)
LoyaltySELECTED+ membership
Returns100 days (per website)
Websiteselected.com
Segment
Mid-market
Categories
WomenswearAccessoriesFootwear
Sales channels
E-commerceOwn storesWholesale

What is Selected-Femme?

Selected-Femme is a fashion label whose official site, selected.com, offers womenswear alongside menswear. The site links to Bestseller-hosted pages for sustainability, press and careers.

Products and positioning

The shared SELECTED website covers both men's and women's fashion, in these groups:

  • Clothing such as knitwear, trousers, outerwear, shirts, suits and blazers, T-shirts, jeans, dresses and skirts
  • Shoes including loafers, sneakers, boots and heels
  • Accessories such as belts, bags, wallets, scarves, gloves, caps and ties
  • Socks, tights and underwear

The site does not publish a price tier, founding year or headquarters.

Distribution

The official online shop advertises new arrivals every week and 100 days return. The site also provides a store locator, a SELECTED+ membership programme for points and rewards, an affiliate programme and a B2B contact route. Together these indicate online, physical retail and trade channels.

Why it matters

The brand pairs a loyalty programme with a long returns window, features that matter for fashion e-commerce, and it keeps a separate B2B entry point for retailers.

Frequently asked questions

What does Selected-Femme sell?

It sells women's fashion including dresses, skirts, knitwear, jeans, shoes and accessories on the SELECTED website.

Where can you buy Selected-Femme?

Through the official online shop at selected.com and through physical stores listed in its store locator.

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