14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Envii

Denmark

Envii is a Danish womenswear brand founded in 2009 and based in Copenhagen. It offers affordable fashion for everyday wear and special occasions.

Facts
Founded2009
HeadquartersCopenhagen, Denmark
Flagship storeOpened in Copenhagen in 2013
Own retailSeven stores and eight shop-in-shops in Denmark
Websiteenvii.com
Segment
Mid-market
Categories
WomenswearAccessories
Sales channels
Own storesWholesaleE-commerce

What is Envii?

Envii is a womenswear brand from Copenhagen, Denmark, founded in 2009. Its story began with the wish to complete the wardrobes of Scandinavian women, and the team still works from a Copenhagen office.

Products and positioning

The brand offers affordable fashion for everyday wear and special occasions, combining long-lasting staples with seasonal trends. Categories include tops, trousers, dresses, jeans, blazers, knitwear, jackets, coats and accessories.

  • Tops, trousers, dresses and jeans
  • Blazers, knitwear, jackets and coats
  • Accessories
  • Staples alongside seasonal trends

Distribution

Envii opened its flagship store in Copenhagen in 2013. The company reports seven independent stores and eight shop-in-shops in Denmark, together with a wholesale business that it says is expanding rapidly across Europe.

Why it matters

Envii combines its own retail network in Denmark with wholesale growth across Europe, a mix that gives independent retailers and department stores access to a Scandinavian womenswear label at accessible price points.

Frequently asked questions

Where is Envii from?

Envii is a Danish womenswear brand based in Copenhagen.

What does Envii sell?

Envii sells affordable womenswear, including tops, trousers, dresses, jeans, blazers, knitwear, jackets, coats and accessories.

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