14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Henriette Steffensen

Denmark

Henriette Steffensen is a Danish womenswear brand launched in 2003 and known for its soft fleece collections. Its fleece fabrics are made in Italy and Portugal and complemented by jersey styles.

Facts
OriginDenmark
Launched2003
SignatureSoft fleece
Fabric productionItaly and Portugal
Websitehenriettesteffensen.com
Segment
Mid-market
Categories
WomenswearAccessories
Sales channels
WholesaleE-commerce

What is Henriette Steffensen?

Henriette Steffensen is a womenswear brand from Denmark, launched in 2003. It trades under the name Henriette Steffensen Copenhagen and is operated by the Danish company HSCPH ApS. From the outset, fleece has been the backbone of its collections, giving the brand a relaxed and comfortable signature.

Products and positioning

The brand has developed its own fleece qualities over many years, aiming for what it calls an ultimate casual soft feeling. Its fleece is produced in Italy and Portugal, where the fabric continues to be refined. Over time, Henriette Steffensen has added jersey pieces that are designed to feel similar to its fleece.

  • Fleece tops, cardigans and jackets
  • Jersey styles with a comparable soft hand
  • Casual womenswear and accessories

The positioning is easy, comfortable everyday wear with a Scandinavian sensibility rather than trend driven fashion.

Distribution

Henriette Steffensen is sold through independent boutiques and lifestyle shops, including stockists in Ireland that carry the brand alongside interior and gift ranges, as well as online.

Why it matters

The brand is an example of a Danish label that has built a durable business around one signature material, using European fabric production to keep a consistent quality across seasons.

Frequently asked questions

Where is Henriette Steffensen from?

Henriette Steffensen is a Danish womenswear brand launched in 2003.

What is Henriette Steffensen known for?

The brand is known for soft fleece womenswear, with fabrics made in Italy and Portugal, and for jersey styles with a similar feel.

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