14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Hirmer

Hirmer Group · Germany

Hirmer is a menswear company headquartered in Munich, Germany, and part of the Hirmer Group. Its big and tall offer covers sizes from XXL to 8XL.

Facts
HeadquartersMunich, Germany
GroupHirmer Group
Big and tall stores15 in the German-speaking region
Online shopLaunched in 2008
Size rangeXXL to 8XL
Websitehirmer-big-tall.com
Segment
Premium
Categories
Menswear
Sales channels
Own storesE-commerce

What is Hirmer?

Hirmer is a menswear retailer headquartered in Munich and a company of the Hirmer Group. Its big and tall business was founded in the 1980s.

Products and positioning

The big and tall range offers men's clothing from XXL to 8XL and in LT to 4XT sizes. It combines trendy brands with international designer labels, so that men with larger or taller builds can buy fashion from the same names available in regular sizes.

Distribution

Hirmer Big and Tall operates 15 stores in the German-speaking region. Its online shop launched in 2008 and is available in four languages with worldwide delivery.

Why it matters

Hirmer is one of the better-known specialists in extended menswear sizing in Europe, a segment that general fashion retailers often cover only in a limited way. Combining physical stores with an early online shop has allowed it to serve customers well beyond its home region.

Frequently asked questions

Where is Hirmer from?

Hirmer is headquartered in Munich, Germany, and is part of the Hirmer Group.

What does Hirmer sell?

Hirmer sells menswear, including a big and tall offer in sizes from XXL to 8XL.

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