LAAGAM
LAAGAM is a womenswear brand selling clothing, footwear, bags and accessories through its own online shop in English and Spanish. Its range spans knitwear, tailoring, dresses and leather shoes.
| Category | Women's ready-to-wear and accessories |
|---|---|
| Main channel | Own online shop |
| Languages | English and Spanish |
| Website | laagam.com |
| Website | laagam.com |
What is LAAGAM?
LAAGAM is a womenswear brand that sells directly through its own online shop, offered in English and Spanish with prices in euros. The brand also points customers to physical stores through a store locator.
Products and positioning
The collection covers a complete women's wardrobe, positioned in the accessible contemporary segment, with a dedicated section for last units.
- Tops, blouses, T-shirts and sweatshirts
- Knitwear, jackets, blazers and coats
- Trousers, skirts and dresses
- Bags, accessories and leather footwear such as kitten heels
The brand releases seasonal edits, such as an Autumn Layers collection, and runs collaborations, including a capsule credited to LAAGAM and Isabelle Wenzel.
Distribution
Its main channel is e-commerce, supported by a newsletter, wishlist and gift cards. LAAGAM builds its community across Instagram, TikTok, Facebook, YouTube and Spotify.
Why it matters
LAAGAM is an example of a social-media-driven European womenswear label that sells primarily direct to consumer while adding physical retail.
Frequently asked questions
What does LAAGAM sell?
LAAGAM sells women's clothing such as knitwear, blazers, trousers and dresses, as well as bags, accessories and leather footwear.
Where can I buy LAAGAM?
LAAGAM sells through its own online shop at laagam.com and lists physical stores through a store locator.