CUPLÉ
Selconet · Spain
Cuplé is a Spanish fashion brand founded in 1987, controlled by Selconet and based near Elche, Alicante. It began in footwear and added a women's fashion line at the end of 2015.
| Founded | 1987 |
|---|---|
| Controlled by | Selconet |
| Headquarters | Elche, Spain |
| Stores (early 2017) | 85 worldwide |
What is Cuplé?
Cuplé is a Spanish fashion and footwear brand founded in 1987, when it began by distributing only footwear. It is controlled by the company Selconet, headquartered in Elche in the Alicante province.
Products and positioning
Footwear was the original core of the business. A women's fashion line followed at the end of 2015, turning the brand into a broader womenswear label.
Distribution
As of early 2017 Cuplé had 85 stores worldwide, with a target of 90, and about 70 of them were in Spain. Other locations included Berlin, Saarbrucken, Dusseldorf, Paris, London, Rotterdam, Budapest and Doha.
- Company-operated stores in Spain and across Europe
- Franchised stores in Mexico, run with a local partner
- Shop-in-shop corners in Guatemala, Santiago de Chile and Zurich
- A presence in El Corte Ingles
Why it matters
Cuplé is an example of a Spanish footwear distributor that built a vertical retail brand, using its own stores and franchise partners to expand into Europe and Latin America.
Frequently asked questions
Where is Cuplé from?
Cuplé is a Spanish brand, with its controlling company Selconet based in Elche, Alicante.
What does Cuplé sell?
It sells footwear and, since the end of 2015, a women's fashion line.