29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Dr. Bloom

Spain

Dr. Bloom is a Barcelona womenswear brand founded in 2012, known for bright colours and creative prints. It started online and now runs a network of stores across Spain.

Facts
Founded2012
HeadquartersBarcelona, Spain
First storeEl Born, Barcelona (2013)
ProductionMade in Europe in limited runs
Websitedrbloom.es
Segment
Mid-market
Categories
WomenswearAccessories
Sales channels
Own storesE-commerce

What is Dr. Bloom?

Dr. Bloom is a Spanish women's fashion brand from Barcelona. It was founded in 2012 by Bea Sant Feliu, Marta Lorente and Zaida Quiñones; two of the founders left early on and Sant Feliu took over the company with the support of her family.

Products and positioning

The brand is recognised for vivid, sometimes fluorescent colours and playful prints, with dresses as a highlight. Its range also includes knitwear, printed shirts and blouses, wool coats, trousers, skirts and accessories. Dr. Bloom designs in Barcelona and produces in Europe in limited quantities, releasing new collections every month.

  • Printed dresses
  • Knitwear and blouses
  • Coats, trousers and skirts

Distribution

Dr. Bloom began online, selling monthly collections of eight outfits, and opened its first shop in Barcelona's El Born district in 2013. Its first Madrid store followed in 2017. As of 2025 it operated eight stores in Spain: three in Barcelona, two in Madrid and one each in Bilbao, San Sebastián and Palma de Mallorca, alongside its online shop.

Why it matters

Dr. Bloom is an example of a digitally born Spanish label that moved into physical retail, using a distinctive colour-led identity and small production runs to stand apart from fast fashion chains.

Frequently asked questions

Where is Dr. Bloom from?

Dr. Bloom is a women's fashion brand from Barcelona, Spain.

Who founded Dr. Bloom?

Dr. Bloom was founded in 2012 by Bea Sant Feliu, Marta Lorente and Zaida Quiñones; Sant Feliu now leads the company.

All brands