14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Pepaloves

Spain

Pepaloves is a Spanish womenswear and accessories brand that began as a family business in the late 1990s. It is known for colourful prints and retro-inspired, romantic designs.

Facts
OriginSpain
BeginningsFamily business, late 1990s
FocusWomenswear and accessories
SignaturePrints and retro-inspired designs
Websitepepaloves.com
Segment
Mid-market
Categories
WomenswearAccessoriesBags
Sales channels
E-commerceWholesale

What is Pepaloves?

Pepaloves is a fashion brand from Spain offering women's clothing and accessories. It started as a family business in the late 1990s and has developed into a recognisable label with its own aesthetic.

Products and positioning

The brand draws on past decades for inspiration, combining colourful, cheerful and playful designs with a sweet and romantic mood and an underground edge. It is known for:

  • Unique prints
  • Form-fitting silhouettes
  • Trend-led dresses and separates
  • Accessories, including bags

This mix of vintage references and contemporary trends positions Pepaloves in the accessible, fashion-led part of the women's market, appealing to customers looking for personality rather than basics.

Distribution

Pepaloves sells through its own online shop and to independent boutiques internationally, including via wholesale platforms such as Faire.

Why it matters

Pepaloves is one of the Spanish family-founded labels that have turned a distinctive print-led identity into an international boutique business, illustrating how smaller brands use online wholesale to reach retailers abroad.

Frequently asked questions

Where is Pepaloves from?

Pepaloves is a Spanish fashion brand that began as a family business in the late 1990s.

What does Pepaloves sell?

Pepaloves sells women's clothing and accessories, known for unique prints and retro-inspired, romantic styles.

All brands