14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Nice Things

Spain

Nice Things is a Spanish womenswear brand, also known as Nice Things Paloma S., whose story began in San Sebastián with designer Paloma Santaolalla. It sells dresses, shirts, knitwear and outerwear alongside bags, jewellery and scarves.

Facts
CountrySpain
OriginsSan Sebastián
Key figurePaloma Santaolalla
CategoryWomenswear and accessories
Websitenicethingspalomas.com
Segment
Mid-market
Categories
WomenswearBagsAccessoriesJewellery
Sales channels
Own storesWholesaleE-commerce

What is Nice Things?

Nice Things, presented as Nice Things Paloma S., is a Spanish womenswear brand. Its story began in San Sebastián, where Paloma Santaolalla grew up in a family with a flair for fashion. In 1982 she and her partner Miguel created the label Globe, which made a strong impact on the Spanish fashion industry in the 1990s, and she went on to co-found Nice Things.

Products and positioning

Nice Things offers a complete womenswear wardrobe with accessories:

  • Dresses, shirts, blouses and tops, T-shirts
  • Trousers, skirts, jumpers and cardigans
  • Blazers, waistcoats, jackets and coats
  • Bags, jewellery, scarves and foulards, socks

Distribution

The brand sells through its own online store across Europe and through a network of shops listed in its store finder.

Why it matters

Nice Things carries the experience of a founding figure of Spanish fashion from the 1980s and 1990s into a contemporary womenswear label. It is one of several mid-sized Spanish brands that combine a recognisable design signature with both physical retail and European e-commerce.

Frequently asked questions

Where is Nice Things from?

Nice Things is a Spanish womenswear brand whose story began in San Sebastián.

Who is behind Nice Things?

The brand is associated with Paloma Santaolalla, who earlier co-created the Spanish label Globe in 1982.

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