Varteks
Varteks is a Croatian clothing manufacturer and brand based in Varaždin. It produces dresses, coats, jackets and specialised garments such as uniforms, sold through its own stores and to business customers.
| Headquarters | Varaždin, Croatia |
|---|---|
| Products | Dresses, coats, jackets, uniforms |
| Line | Varteks Young |
| Production | Three plants in Varaždin |
| Website | varteks.com |
What is Varteks?
Varteks is a long established Croatian textile and clothing company, based in the northern city of Varaždin. The company has produced garments for more than a century, and its centenary was marked with an exhibition at the Museum of Arts and Crafts in Zagreb.
Products and positioning
Varteks makes dresses, coats, jackets and other clothing, alongside garments for specialised purposes. These include uniforms for the Croatian Army and the police. In fashion, the company has developed a women's business collection and launched Varteks Young, an elegant line designed with younger customers in mind.
Production takes place in three plants housed in a complex of red brick buildings in the centre of Varaždin. Finished goods move through the company's own warehouse before being shipped to Varteks stores or to customers.
Distribution
The brand sells through its own retail stores in Croatia and supplies institutional and business customers, which gives it a mix of consumer fashion and contract manufacturing.
Why it matters
Varteks is a long running example of a vertically integrated clothing maker in Central and Eastern Europe, combining in house manufacturing with its own retail network. Its history reflects the wider story of the region's textile industry, from large scale industrial production to a more focused fashion and uniform business.
Frequently asked questions
Where is Varteks from?
Varteks is from Varaždin in northern Croatia, where its production plants are located.
What does Varteks make?
Varteks makes dresses, coats, jackets and specialised clothing such as uniforms for the Croatian Army and police.