ELFS
Croatia
ELFS is a Croatian designer brand founded in 2004 by fashion designers Aleksandar Šekuljica and Ivan Tandarić. It makes men's and women's clothing and accessories.
| Founded | 2004 |
|---|---|
| Founders | Aleksandar Šekuljica and Ivan Tandarić |
| Country | Croatia |
| Own stores | Six, in Croatian cities and on Hvar |
| Website | elfs.hr |
What is ELFS?
ELFS is a Croatian fashion brand founded in 2004 by the designers Aleksandar Šekuljica and Ivan Tandarić. It is known for an early and playful use of logomania, treating the logo as a status symbol, and for its slogan No.1 Fashion brand with LOVE!
Products and positioning
The brand designs clothing and fashion accessories for men and women, together with home accessories produced locally. Its product listings include:
- Dresses, blazers and swimwear
- Shoes and sandals
- Bags, hats, earrings and sunglasses
- Children's bodysuits
Distribution
ELFS runs six own stores in Croatia, located in Zagreb, Split, Rijeka, Opatija, Dubrovnik and on the island of Hvar. Its network therefore covers both the capital and the main tourist destinations on the Adriatic coast.
Why it matters
ELFS is one of the better-known homegrown fashion labels of Croatia, and an example of how a designer brand can build a recognisable identity through branding and its own retail network in a smaller market.
Frequently asked questions
Where is ELFS from?
ELFS is a Croatian fashion brand with stores in Zagreb, Split, Rijeka, Opatija, Dubrovnik and on Hvar.
Who founded ELFS?
ELFS was founded in 2004 by the fashion designers Aleksandar Šekuljica and Ivan Tandarić.