14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

greenjama

Germany

greenjama is a German sleepwear and homewear brand for women and men made from GOTS-certified organic cotton. Its products are made in Europe at long-standing partner companies.

Facts
Brandgreenjama
CountryGermany
CategorySleepwear and homewear
CertificationGOTS
ProductionEurope
Websitegreenjama.com
Segment
Mid-market
Categories
WomenswearMenswear
Sales channels
E-commerceWholesale

What is greenjama?

greenjama is a sleepwear and homewear label for women and men with a German-language webshop, also available in English and French. Its clothing is made predominantly from organic cotton, and some items use linen or wool blends.

Products

The range covers pyjama tops and bottoms, sleepshirts and nightgowns, as well as loungewear such as hoodies and sweat jackets. A mix and match concept lets customers combine separate pieces into their own sets rather than buying fixed pyjama pairs. Gift vouchers are also part of the offer.

Certification and production

The products are GOTS certified, which the brand describes as checked ecological and social criteria along the textile supply chain. Production takes place in Europe at long-standing partner companies, a point the brand stresses alongside its use of organic fibres.

Distribution

greenjama sells directly through its online shop and also offers retailers a separate trade login, so that its collection is available to specialist shops as well as end customers. Payment options include PayPal, Klarna, Apple Pay and Google Pay.

Why it matters

greenjama is a small example of how nightwear, a category that is often treated as a commodity, can be positioned around certified organic cotton and European production.

Frequently asked questions

What does greenjama sell?

greenjama sells sleepwear and homewear for women and men, made mainly from GOTS-certified organic cotton.

Where is greenjama made?

greenjama products are made in Europe at long-standing partner companies.

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