Maze
Maze is a German leather fashion label from Deizisau, founded in 2003. It is known for leather jackets and bags for women and men sold through fashion retailers.
| Founded | 2003 |
|---|---|
| Headquarters | Deizisau, Germany |
| Speciality | Leather jackets and bags |
| Retail reach (2009) | About 1,200 retailers in 14 countries |
| Website | maze-fashion.de |
What is Maze?
Maze is a leather goods and outerwear label based in Deizisau, near Stuttgart in southern Germany. Founded in 2003, the brand specialises in leather jackets and leather bags for women and men.
History
By 2009 Maze was already supplying around 1,200 retailers in 14 countries, according to the German trade paper TextilWirtschaft. That year the brand launched in Portugal, Spain, Greece, Norway, Sweden and Denmark, and was in talks with retailers in Italy, Russia, Bulgaria and the United States as part of an expansion drive.
Products and positioning
The core of the range is leather outerwear for women and men, complemented by leather bags. Maze targets the accessible middle of the market, offering genuine leather at prices suited to multi-brand fashion stores and large online platforms.
- Leather jackets for women and men
- Leather bags
- Sold widely through German online platforms
Distribution
Maze works mainly through wholesale. Its jackets are stocked by independent fashion retailers and are widely sold online by German platforms and marketplaces such as Zalando, Otto and Baur.
Why it matters
Maze shows how a specialist category brand can build a large European dealer network by focusing on one product, leather outerwear, and supplying it consistently across many markets.
Frequently asked questions
Where is Maze from?
Maze is a German leather fashion brand based in Deizisau, near Stuttgart.
What does Maze sell?
Maze sells leather jackets and leather bags for women and men.